Demand in the Media

Below are some of the publications, blogs, and other media outlets that are talking about Demand. If you’d like to receive more information about the book or speak to Adrian Slywotzky and the Demand team, please contact us.

Motley Fool: “Who Are the Next Groundbreakers?”

Thinkers50 2011 Ranking: Adrian was named among the 50 leading business thinkers by Thinkers50; read the related article on

WBUR’s “Here & Now”: Interview with Adrian Slywotzky (audio clip)

The Atlantic magazine: “The Quiet Healthcare Revolution” by Adrian Slywotzky and Tom Main “Nine Ways to Build Customer Loyalty” | “How Demand Affects Your Business” “The Six Secrets of Demand Creation” | “The Zipcar Case: Zipping From Very Good to Magnetic” | “Hassle Maps: The Genesis of Demand” | “Triggering Demand: How Coffee-Maker Nespresso Turned Drips Into Gushers” | “The Ultimate Lessons From Steve Jobs, Teacher” | “Building a Steep Trajectory of Improvement: The Pret A Manger Case”

The Employee Engagement Network

Change This: The Art of Hassle Map Thinking (excerpt)

Inc. Daily: “Generating Demand in a Down Economy”

Harvard Business Review: Steve Jobs and the Eureka Myth” on the HBR blog network’s “Business Bytes”: Interview with Curt Finch @curtfinch
Part 1
| Part 2 | Part 3 | Part 4 | Part 5

Blogging About Business: Interview with Bob Morris (Part 1 | Part 2)

Sorry, you can not to browse this website.

Because you are using an outdated version of MS Internet Explorer. For a better experience using websites, please upgrade to a modern web browser.

Mozilla Firefox Microsoft Internet Explorer Apple Safari Google Chrome